Thursday, 28 March 2013
Deal Alert: Zee invests Rs.30 Cr in UK-based digital product placement firm MirriAd
Posted on 21:20 by Unknown
UK-based digital brand integration specialist MirriAd has attracted a £3.6 million (about Rs.30 crore) as a strategic investment from publicly listed Zee Entertainment Enterprises Limited and Zee’s wholly owned subsidiary Asia Today Ltd (ATL). MirriAd’s digital solution enables brands to be integrated into programming remotely and independently of production schedules. The deal will help
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