E-tailers warm up to "pop-up stores" at malls

From a Businessworld  article:






The assistants at the kiosk walk consumers through the process of shopping online, availing exciting discounts and buying products. Since its launch on 21 December, the pop-up store has already spiked new shoppers on its website by 70 per cent. “The idea was to get feedback on the products, brands, price points directly from the consumer,” says Sujal Shah,